Mobile friendly web design

Mobile Optimised Web Design

The importance of mobile friendly web design

What is a ‘mobile friendly website’ and why is it so important? Sometimes called ‘mobile optimised’ or ‘mobile responsive web design’, this is a must-have if you want a modern, professional looking website.

Many years ago, there was no such thing as mobile friendly web design because there was only one way of viewing a website and that was with your computer. These days most people have a smart phone or a tablet and many people use these for absolutely everything they want to do online. Including your customers. So it’s important that your website will look good when viewed on a phone or tablet. Each of these devices has a different screen size. Your website needs to be able to recognise which device it is being viewed on and then adapt the way it is displayed so it will work properly on that device.

Mobile friendly web design

Mobile friendly website

Website not optimised for mobile

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I run a small business and just want my website to work

A mobile friendly web design automatically adapts the way it looks and works to suit whichever type of device it is being viewed on. This is very different from old fashioned websites. Many of these don’t adapt at all or simply shrink the page to fit the size of different screens. If someone is using a mobile phone, the website should look more like an app does on a smart phone. On a tablet, the website design will reflect that it is being viewed on a larger screen.

People use tablets differently to computers, scrolling and tapping the screen and features such as website menus should adapt to allow them to do this easily. If someone is viewing your website on a computer, your website should respond and display perfectly whatever the size of their screen.

 If you have ever tried to use a site that hasn’t been made mobile friendly, you will know how frustrating it is to do so, and how unprofessional it makes the company look.

Frustrated by websites that don't work on smart phones?

All our web packages include fully mobile friendly designs as standard

In an ever competitive business world every professional website should be mobile friendly. A professional, well designed website that works on all devices needn’t be expensive. It will help new customers explore your products or services and won’t put them off by having a poor experience of your company on their phone. All our web packages, even our starter package, include fully mobile friendly designs as standard.

If you would like to find out more about getting a website for your business, or you just need some help to improve how mobile friendly your existing website is, please get in touch with us today. We offer free initial consultations, with absolutely no obligation.

Call us on 01273 386494 or 07463 766826 for a free consultation.